Read more about the article On a recent spring afternoon, models paraded Louis Vuitton’s latest collection inside the French brand’s Beijing flagship store, to the clink of champagne flutes and polite applause from a select batch of clients.
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On a recent spring afternoon, models paraded Louis Vuitton’s latest collection inside the French brand’s Beijing flagship store, to the clink of champagne flutes and polite applause from a select batch of clients.

These private fashion shows – known as VIC, or “very important client” events – were once reserved for only the biggest spenders. Today, they are being deployed by luxury brands…

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